A. Lynn Matthews
Experience & Background
Lynn has engaged in questionnaire-based research and data analysis with Phillips, Fractor & Company, LLC for nearly a decade, and is experienced in handling issues of sampling, questionnaire design, data analysis, marketing, marketing research, and survey quality. She is also an Assistant Professor of Marketing at Wichita State University’s Barton School of Business in Wichita, KS.
Lynn conducts questionnaire-based, experimental, and qualitative marketing research for her academic work; she also regularly teaches classes in Marketing Research at Wichita State, wherein she conducts questionnaire-based applied research for local organizations. She has published multiple pieces of academic research on these issues, including a journal article on non-sampling error that was cited by the California Supreme Court in Duran v. US Bank National Assoc. She also has academic experience with issues of trademark and consumer confusion, experimental design and analysis, and mixed-methods research.
Lynn holds a Ph.D. from the University of Nebraska – Lincoln in Business: Marketing. In addition, she earned an M.S. in Survey Research and Methodology from the same institution, during which time she worked as a Gallup Research Scholar. She also holds a B.A. in Sociology from Grove City College.